All of Grain‘s furniture was designed to be put together and taken apart as many times as you like. ‘Designed for Disassembly’, was our name for it. This is great for renters who move houses every few years and need to pack everything up.
That’s what this campaign was intended to display. I created a whole range of videos and images under this slogan, but this GIF was my favourite asset. It proved to be a really handy format, as it meant we could display this among images on facebook and instagram. It’s way more grabbing than a static image, and way lighter and easier to display than a video.
