‘Brand introduction’ campaign

We wanted a set of adverts that introduced the brand to new people. This is what I made

After launching several specific, targeted campaigns, we decided we wanted some more general assets that introduced the Grain brand to new viewers. We arranged a shoot at a beautiful house in Kingston and got a suite of new shots for the purpose. The goal was to display our best products in a beautiful setting, while conveying all the ethical and environmental credentials of the brand.

This is one of the assets we created. It’s probably the slickest animation I have created on After Effects.

For more work by James Spry, visit the homepage

James Spry
James Spry

I'm a journalist that wrote features, interviews, guides and more for the Global Cycling Network. Now, I'm taking a Masters in Broadcast Journalism at City, University of London.