Product launch campaign

Our designers spent years working on the Brenex extending dining table. It was our job to communicate all that work to the audience

A product launch campaign takes an awful lot of planning and thought. For the Brenex, Grain‘s new extending table, the goal was to communicate all the work that the designers had put in to make this the most intuitive and satisfying extending table on the market.

We produced a range of assets. This one, which focussed on the sounds and sensations of using the table, was my favourite.

For more work by James Spry, visit the homepage

James Spry
James Spry

I'm a journalist that wrote features, interviews, guides and more for the Global Cycling Network. Now, I'm taking a Masters in Broadcast Journalism at City, University of London.