James Spry

James Spry

I'm a journalist that wrote features, interviews, guides and more for the Global Cycling Network. Now, I'm taking a Masters in Broadcast Journalism at City, University of London.

About this series

I worked for Grain, a sustainable furniture startup, from 2020 to 2022. There, I worked with head designer Jamie Prow to develop a brand identity. I was responsible for producing our adverts, and managing our marketing alongside founder Tom Allen…

Product launch campaign

Our designers spent years working on the Brenex extending dining table. It was our job to communicate all that work to the audience A product launch campaign takes an awful lot of planning and thought. For the Brenex, Grain‘s new…

‘Brand introduction’ campaign

We wanted a set of adverts that introduced the brand to new people. This is what I made After launching several specific, targeted campaigns, we decided we wanted some more general assets that introduced the Grain brand to new viewers.…

Christmas Cutoff Advert

At Grain, we made our furniture to order. That meant that if people wanted it in time for Christmas lunch, they had to think ahead. That’s where this ad came in. Unlike most of the ads in this set, this…