James Spry

James Spry

Journalist and assistant producer at LBC; MA Broadcast Journalist from City, University of London. Previously writing for the Global Cycling Network

About this series

I worked for Grain, a sustainable furniture startup, from 2020 to 2022. There, I worked with head designer Jamie Prow to develop a brand identity. I was responsible for producing our adverts, and managing our marketing alongside founder Tom Allen…

Product launch campaign

Our designers spent years working on the Brenex extending dining table. It was our job to communicate all that work to the audience A product launch campaign takes an awful lot of planning and thought. For the Brenex, Grain‘s new…

‘Brand introduction’ campaign

We wanted a set of adverts that introduced the brand to new people. This is what I made After launching several specific, targeted campaigns, we decided we wanted some more general assets that introduced the Grain brand to new viewers.…