Christmas Cutoff Advert
At Grain, we made our furniture to order. That meant that if people wanted it in time for Christmas lunch, they had to think ahead. That’s where this ad came in. Unlike most of the ads in this set, this…
James Spry
Journalist and assistant producer at LBC; MA Broadcast Journalist from City, University of London. Previously writing for the Global Cycling Network
‘Responsible from every angle’ campaign
Our most conceptual campaign, designed to show our products while making a statement about our values ‘Responsible from every angle’ was the most ambitious, conceptual campaign we produced at Grain. The idea was to string our products up from the…
‘Responsible’ explainer campaign
Grain’s top message was ‘responsible furniture’, but we needed to communicate what that meant Our idea was that Grain was a furniture company that was good for people and the planet, and we settled on the word ‘responsible’, and the…
‘Designed for Disassembly’ Campaign
All of Grain‘s furniture was designed to be put together and taken apart as many times as you like. ‘Designed for Disassembly’, was our name for it. This is great for renters who move houses every few years and need…
Preparing for a Broadcast Journalism Masters Part 1: Audio Skills
I’ve set myself a handy system to develop audio skills When my time at the Global Cycling Network came to an end on the 21st June, I had grand ambitions about the lofty projects I’d take on this summer. Maybe…
Empowered by cycling: Meet Queers on Wheels
This London-based LGBTQ+ cycling community has made an inclusive space within cycling Not long ago, says Queers on Wheels founder Santi Suarez, there were few places where the LGBTQ+ community could come together besides nightclubs. Now, thanks to new groups…
Ciao bella Toscana: One last evening in Tuscany
The Giro d’Italia leaves for Umbria, and so do GCN. On our last evening, we got to know the local brewers in one of cycling’s heartlands Today, the Giro d’Italia began in the region of Umbria, leaving Tuscany behind. The…
How to half car usage in less than a decade – a tour of Gent
We receive a tour of Gent from progressive yet controversial transport head Filip Watteeuw, who has transformed the city in less than seven years How do you slash car journeys from 55% of trips to 27%, and increase cycling journeys…
How bike lanes sidelined cyclists: unearthing 190 miles of 1930s cycle lanes
Carlton Reid has found a forgotten network of bike lanes, along with a dark history of elitism Journalist, author and historian Carlton Reid recently published research that revealed that hundreds of miles of bicycle lanes were built in Britain in the 1930s. After extensive…
UK-wide road safety protest: who are Safe Streets Now?
We speak to Mat MacDonald, one of the founders of Safe Streets Now, about their upcoming nation-wide protest There are so many studies, opinions and articles about how we can make our towns and cities safer, but at a certain…
