We wanted a set of adverts that introduced the brand to new people. This is what I made After launching several specific, targeted campaigns, we decided we wanted some more general assets that introduced the Grain brand to new viewers.…
We visited a customer to hear about how he used our products, then created a range of assets from it As a new company, Grain were always struggling to build trust with our customers. That’s why we decided to visit…
At Grain, we made our furniture to order. That meant that if people wanted it in time for Christmas lunch, they had to think ahead. That’s where this ad came in. Unlike most of the ads in this set, this…
Our most conceptual campaign, designed to show our products while making a statement about our values ‘Responsible from every angle’ was the most ambitious, conceptual campaign we produced at Grain. The idea was to string our products up from the…
Grain’s top message was ‘responsible furniture’, but we needed to communicate what that meant Our idea was that Grain was a furniture company that was good for people and the planet, and we settled on the word ‘responsible’, and the…
All of Grain‘s furniture was designed to be put together and taken apart as many times as you like. ‘Designed for Disassembly’, was our name for it. This is great for renters who move houses every few years and need…
SEO tips I used to make this website the first result This summer, I changed my name, from James Howell-Jones to James Spry. I did so for a couple of reasons, but mainly because Spry is a family name that…
I’ve set myself a handy system to develop audio skills When my time at the Global Cycling Network came to an end on the 21st June, I had grand ambitions about the lofty projects I’d take on this summer. Maybe…
This London-based LGBTQ+ cycling community has made an inclusive space within cycling Not long ago, says Queers on Wheels founder Santi Suarez, there were few places where the LGBTQ+ community could come together besides nightclubs. Now, thanks to new groups…
The Giro d’Italia leaves for Umbria, and so do GCN. On our last evening, we got to know the local brewers in one of cycling’s heartlands Today, the Giro d’Italia began in the region of Umbria, leaving Tuscany behind. The…
